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Track site conversions with the Metter pixel

Count thank-you page conversions after someone taps your conversion CTA — with optional purchase value.

4 min read, updated Aug 2026

Add a Conversion button, Conversion image, or Product card. Set the Success page URL (your thank-you page), then open Set up pixel from the element tools (or Dashboard → Settings → Conversion).

What gets counted

  • CTA click: the reader tapped your conversion element in the Metter newsletter
  • Site conversion: they later loaded your success page with the Metter pixel (within 7 days)
  • Purchase / revenue: Advanced pixel fields (value, currency, order id) when you pass them

Basic vs Advanced

Basic fires on page load and counts a conversion. Advanced also sends value, currency, and order id so Insights can show revenue. Email is hashed in the browser before it is sent.

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Track site conversions with the Metter pixel | Metter Help