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Analytics that matter

Opens, readers, completion, content taps, page funnel, Forms, and recent trends.

3 min read, updated Aug 2026

Open Analytics from your workspace. Newsletter analytics show combined opens and readers; pick an issue from the left list for full reading metrics. Switch to the Forms tab for collect-block funnels and submissions.

Key metrics

  • Opens: times the issue was opened
  • Readers: distinct reading sessions
  • Avg. read time: time spent in engaged opens
  • Bounce: very short visits
  • Completion: reached the end of the issue
  • Content CTR: sessions with a real tap (link, button, or play)
  • Pages read: how deep readers typically go
  • Page funnel: where readers drop off
  • Forms: opened → started → completed for Form, Survey, and Poll blocks
  • Opens, last 7 days: recent trend

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Analytics that matter | Metter Help