Getting started
Metter as a modern email platform
How Metter fits email tool searches: conversions, mobile-first canvas, targeting, and sharing via SMS / chat links.
3 min read, updated Jul 2026
People looking for modern email platforms usually want more than a drag-and-drop HTML builder. Metter is a mobile-first email workspace: optimize for conversions, vary content and targeting, and ship a phone experience readers finish: plus a desktop edition when you need it. Growth+ plans include rule-based AI conversion tips (layout and CTA guidance on the mobile edition and send review). Metter does not rewrite your copy with a generative model in v1.
What Metter optimizes for
- Conversion-oriented layouts and CTAs on a robust canvas
- AI conversion tips (Growth+): fold, CTA contrast/label, subject/preheader
- Audience targeting and Optimized behavior buckets for workflows
- Mobile-first design with a full desktop email edition (compare side by side)
- Shareable issues for inbox delivery or texting (SMS / chat links)
Email via text / chat
Publish an issue, then paste the short link into SMS, WhatsApp, or group chat. Readers open the full phone-first experience instead of a cramped text blob. Keep messages short and only contact people who opted in.