Email personalization, footers, and list capture

Metter list email includes send-time merge tags (including simple conditional custom fields), an organization postal mailing address in Settings for commercial footers, form → audience subscribe with consent, landing pages, product recommendations, AI copy assist, a heuristic spam score, and campaign analytics (unique opens/clicks, deliveries, bounces, unsubscribes). Open rates may include privacy-proxy opens (for example Apple Mail Privacy Protection). Test sends do not count toward live campaign rates. These are product tools that help you run responsible list email: not third-party audits or legal certifications.

What to set up

• Settings → Organization: postal mailing address (shown in email footers)
• Send flow: insert merge tags in the subject; values personalize per recipient at send time
• Forms: enable list subscribe with audience + email/consent field mapping
• Workflows: set Audience trigger to On subscribe or On form submit, then Activate to listen
• Integrations: Open API over HTTP (Settings → Integrations / API keys)
• Contact data tools: organization admins can anonymize a contact and review subscribe / unsubscribe / removal events in-workspace
• Landing pages: create a shareable page with a form CTA; product catalog items can be inserted into custom email HTML