Free tool
Email Marketing ROI Calculator
Enter your list size, engagement rates, and costs to estimate monthly revenue, profit, ROI, and annual list value — updated live as you type.
Estimated results
Based on your inputs. See the disclaimer below — these are estimates, not forecasts.
- Monthly revenue from email
- $500
- Monthly profit
- $0.00
- ROI
- 0%
- Revenue per subscriber / month
- $0.10
- Revenue per email sent
- $0.03
- Annual list value (projected)
- $6,000
Your estimated ROI is below the commonly cited industry average (~3,600%, or about $36 per $1 spent).
How these numbers are calculated
- Clicks ≈ emails sent × click-through rate (500 clicks)
- Conversions ≈ clicks × conversion rate (10 conversions)
- Monthly revenue ≈ conversions × average order value
- Monthly profit ≈ revenue − monthly costs
- ROI ≈ (profit ÷ costs) × 100 when costs are greater than zero
- Annual list value ≈ monthly revenue × 12
This is an estimate based on the numbers you provided.
What this calculator measures
Email marketing ROI compares the money you earn from email to what you spend on tools and labor. This tool models a simple funnel: sends → clicks → conversions → revenue, then subtracts monthly costs.
Use it to pressure-test a campaign plan, compare scenarios (higher CTR vs. higher AOV), or estimate what your list might be worth over a year if current performance continues.
Tips for better estimates
- Use recent averages from your ESP (last 30–90 days), not one-off spikes.
- Include labor in monthly costs so ROI reflects real effort, not just software fees.
- Click-through rate here means clicks ÷ emails sent (standard ESP reporting).
- Conversion rate is clicks that become a purchase, donation, or other valued action.
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