Analytics
Newsletter analytics beyond open rate
Open rate is incomplete. Track unique readers, completion, time on page, and taps for mobile newsletters.
7 min read
Open rate only shows that something was registered as opened. It does not prove attention or action.
Better metrics
- Unique readers
- Completion or scroll depth
- Time on page
- Tap-throughs
- Return visits
How to act on data
- Low completion → shorten or reorder
- Strong section attention → reuse that format
- Strong CTA taps → reduce competing asks
FAQ
What is a good completion rate?
Compare against your own baseline first.
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