Metter

Design

Mobile newsletter design best practices

Design rules for mobile newsletters: type, spacing, hierarchy, images, and tap targets.

7 min read

On a phone, design determines whether people keep reading.

Typography and spacing

  • Readable body text
  • Clear headings
  • Short paragraphs
  • Generous spacing

Layout

  • Single column
  • One idea per section
  • Important info first
  • Easy tap targets

FAQ

Should it look like Stories?

Not required. Clarity and completion matter more than trends.

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